Apple is widely rumored to announce a smartwatch at their event on September 9, 2014. If true, the company will join a market already crowded with offerings from Pebble, Samsung, LG, and other players. However, Apple entered a crowded field with the iPod and almost immediately won the MP3 player market. Apple also entered a crowded field with the iPhone and soon dominated. The iPad faced a field with many tablet computers, but it essentially created the category. Do you see a pattern here?
I have the original Pebble, and I wear it every day. It's a great watch, robust (it survived my participation in Tough Mudder last year), and the notifications on my wrist are nice. However, I'm an early adopter so I know that Pebble style watches will never become mainstream. However, if companies can produce stylish smartwatches, I think those devices will catch on. The New York Times recently ran an article stating that kids going back to school are more interested in their tech gear than clothing. Millennials and Generation Z are starting to see tech as a statement of who they are, and I think style will win the day in the smartwatch category. I think Apple is well positioned to compete on style.